What I do ②－ Sayonara Japan

International sales could be applied 3 things to me.

1, in-out ad campaign; support clients who want to reach various local market from Japan..

2, out-in campaign; opposite of in-out. Help clients outside Japan to Japanese local market.

3, new to recent acts; reach Japanese in out side Japan. 

I want to mainly talk about the third one in here.

Current economy in Japan as well as yen hike damage and decided many companies to look and shift the market outside Japan. 90% of Japanese GDP composed domestic market used to be. Only 10% earned outside 10 years ago. It seems different now. Revenues of many companies come from outside Japan. They are working with local clients Toyota sells cars to Americans. But i think there is business opportunities targeting Japanese outside Japan. Well I am in media business deal Japanese language our audience are mostly Japanese. The number of Japanese living in entire Asia surpassed the number of north America that used to be most populated. The reason is that a number of Japanese companies are doing business in Asia especially China. We not only Japanese are aiming at China though. Japanese resides in Shanghai is now over 100,000 that is more than in NY. 

As of Media business, there are number of free papers are circulated among Japanese in various cities and countries. I used to live in SF there were several local free paper in Japanese language. It's about sushi restaurant and massage parlor. None of serious business issues are talked about.. I think still not many business media for Japanese outside Japan is mature enough. So i think we are the media should do ahead to others. Market will be more border less and especially with Asia there is no boundary so more and more Japanese are going outside. 

What I have to do? It should be simple. We have to build Asia channel that covers what's going on business around SEA and China. Business folks around Asia can read English and even local languages, but it's better to read in native language. If our site could provide quality and hot issues to them, it would produce some new  business opportunity for us. Sayonara Japan. 

What I Do -① Support B to B Marketing

I haven't touched what I am doing in office. Here is what I do and think most of week day.

I am working at a media company and i am an ad sales lead and international sales leas as well.
I have mission to expand business and revenues both domestically and internationally.
And my clients are asking either SMB or large enterprise basically B  to B marketing solution.
It's bee barely used that simple banner ads for campaign except few super generous clients.

Since the KPI, banner ads are shifting to ad-network is common thing. So those who spent huge amount of money on banner ads even buying regular price is contribution and their focus is to build relationship with media that I have to appreciate. Of course, media needs lots of investment to keep good service.  Anyway what clients spend especially in B to B field is on generating and nurturing leads. Marketing object by using online media especially business sites like us is shifted to sales driven from simply raising awareness. So providing numbers of leads is key and nurture to provide hotter leads is even better instead of reporting numbers of clicks. How media can nurture leads is the issue and that what I am tackling now.

I come to think client's point of view to see what they really want for media. To be honest, I don't have experience working in run ordinary business except media or ad production so i have to imagine and sometime feel like it's nice to have experience to operating business and use media and ad agency from outside. But I assume how to generate revenue is similar in any industry.

Anyway business aspect in terms of operation here in Japan is valued still more keiken, kan, and dokyo which are experience, intuition, guts. No one deny those aspects still important but at the same time we don't have to deny sophisticated methods as well like business applications such as automated marketing system to sales force activities. Here in point is to visualize what effective and not effective throughout the revenue pipe as rational possible. It's crucial to track each client's how each one of them contribute your revenue things like that. And the point of nurturing is to make potential clients to become royal customer. So whole thing is about building relationship especially good one.



As a media, how we can be partner with clients is that how we can help clients process of building relationship with their customers; from potential clients to royal. Generating leads is one opportunity and nurturing them on media is another. For us they are readers and site visitors and once generated as leads, they become potential clients for advertisers. Business sites thus is wanted to how many qualified business persons such one has authority and budget to get around.

As a sales I provide lead generation opportunities for clients. But if our media is not supply good leads then lose the revenue source. So my another mission beside sales is to make royal fan around media. Key is contents as well as site service.

Ballad of Narayama is Fiction Now

Ballad of Narayama is a sad but true story that leave old lady abandoned mountain for sake of young in poor village.  Modern Japan is getting poorer and facing the conflict of generation but not as it was, the young are less preserved than elders now.

Think of democracy in Japan. Young people are least privileged, because they are minority constituency and their feeling of lack of power impacts negative spiral. Here young people include myself late 30s. Because they are political minority so depressed enough not going to vote to change the world. As the result, they feel more repressed and not going or doing anything.

Vice prime minister said that they will cut hiring of public sector 40% for next fiscal. In Japan, public sector get paid better than most of mid and small size of company and their employment is guaranteed and pension plan is much better than regular plan. So well people complain about increase of tax raise unless spending is cut. Then democratic party choose not to hire young instead preserving 3 or 4 times well paid elder ones. Because it's much easier not to hire than cut people already in particularly public sector. Literary it's impossible force someone to leave unless committed serious criminal acts. As usually consequence of Japan, young people lose the conflicts of interest among generations.  This is understandable that current political party to reflect will of political majority so does democrats. but seriously lacks vision at all. Short term relationship type of democracy.

But it harms the course of nation itself. Young people are ones who will build up the country and if they are not preserve even slight hope the country barely could have vitality. Thus killing youth is very harmful for long term course of this
country.　

                                 Ballad of Narayama is total fiction now