What I Do -① Support B to B Marketing

I haven't touched what I am doing in office. Here is what I do and think most of week day.

I am working at a media company and i am an ad sales lead and international sales leas as well.
I have mission to expand business and revenues both domestically and internationally.
And my clients are asking either SMB or large enterprise basically B  to B marketing solution.
It's bee barely used that simple banner ads for campaign except few super generous clients.

Since the KPI, banner ads are shifting to ad-network is common thing. So those who spent huge amount of money on banner ads even buying regular price is contribution and their focus is to build relationship with media that I have to appreciate. Of course, media needs lots of investment to keep good service.  Anyway what clients spend especially in B to B field is on generating and nurturing leads. Marketing object by using online media especially business sites like us is shifted to sales driven from simply raising awareness. So providing numbers of leads is key and nurture to provide hotter leads is even better instead of reporting numbers of clicks. How media can nurture leads is the issue and that what I am tackling now.

I come to think client's point of view to see what they really want for media. To be honest, I don't have experience working in run ordinary business except media or ad production so i have to imagine and sometime feel like it's nice to have experience to operating business and use media and ad agency from outside. But I assume how to generate revenue is similar in any industry.

Anyway business aspect in terms of operation here in Japan is valued still more keiken, kan, and dokyo which are experience, intuition, guts. No one deny those aspects still important but at the same time we don't have to deny sophisticated methods as well like business applications such as automated marketing system to sales force activities. Here in point is to visualize what effective and not effective throughout the revenue pipe as rational possible. It's crucial to track each client's how each one of them contribute your revenue things like that. And the point of nurturing is to make potential clients to become royal customer. So whole thing is about building relationship especially good one.



As a media, how we can be partner with clients is that how we can help clients process of building relationship with their customers; from potential clients to royal. Generating leads is one opportunity and nurturing them on media is another. For us they are readers and site visitors and once generated as leads, they become potential clients for advertisers. Business sites thus is wanted to how many qualified business persons such one has authority and budget to get around.

As a sales I provide lead generation opportunities for clients. But if our media is not supply good leads then lose the revenue source. So my another mission beside sales is to make royal fan around media. Key is contents as well as site service.