What I do ②－ Sayonara Japan

International sales could be applied 3 things to me.

1, in-out ad campaign; support clients who want to reach various local market from Japan..

2, out-in campaign; opposite of in-out. Help clients outside Japan to Japanese local market.

3, new to recent acts; reach Japanese in out side Japan. 

I want to mainly talk about the third one in here.

Current economy in Japan as well as yen hike damage and decided many companies to look and shift the market outside Japan. 90% of Japanese GDP composed domestic market used to be. Only 10% earned outside 10 years ago. It seems different now. Revenues of many companies come from outside Japan. They are working with local clients Toyota sells cars to Americans. But i think there is business opportunities targeting Japanese outside Japan. Well I am in media business deal Japanese language our audience are mostly Japanese. The number of Japanese living in entire Asia surpassed the number of north America that used to be most populated. The reason is that a number of Japanese companies are doing business in Asia especially China. We not only Japanese are aiming at China though. Japanese resides in Shanghai is now over 100,000 that is more than in NY. 

As of Media business, there are number of free papers are circulated among Japanese in various cities and countries. I used to live in SF there were several local free paper in Japanese language. It's about sushi restaurant and massage parlor. None of serious business issues are talked about.. I think still not many business media for Japanese outside Japan is mature enough. So i think we are the media should do ahead to others. Market will be more border less and especially with Asia there is no boundary so more and more Japanese are going outside. 

What I have to do? It should be simple. We have to build Asia channel that covers what's going on business around SEA and China. Business folks around Asia can read English and even local languages, but it's better to read in native language. If our site could provide quality and hot issues to them, it would produce some new  business opportunity for us. Sayonara Japan.